releasing-music-is-an-act-of-bravery

Releasing Music Is Terrifying

artist, music, self-love

I haven’t been very good at announcing this so far, but I have a single coming out on 5 March, called ‘River Water’. It’s about getting over a breakup, having casual sex, falling in love, and wondering if love and sex are mutually exclusive. With the way artists are expected to promote themselves: posting five stories a day on Instagram, following the adagio of ‘a consumer has to see something seven times before they take action’, bombarding followers with self-promotion, some non-musicians start thinking that releasing music is an ego trip.

Gearing up for my release, I talked to a tutor at my university, who said: “How come you haven’t started promoting anything yet? Where is your pre-save link? Why are you not posting on Instagram?” I made up some lame excuse about how I didn’t realise it was already time to start the promotion, but really, it’s because I hate it. I hate self-promoting because it makes me feel uncomfortable, imposing, egotistical. “We’ve talked about this, Erika,” my tutor said. “The release cycle is three months. You’ve got to really get in gear.”

Few artists are comfortable with sharing the pre-save links to their songs three times a day. Few artists think their music will blow your mind. But we’re still expected to do it and do it regularly because in those early stages, if we don’t do it, no one will. And it’s a thin line between doing enough and doing too much, pushing friends to unfollow you on Instagram because you’ve posted the same ten seconds of your music video ten times in your stories. But it’s also a learning curve and something that’s a part of being a musician.

There are other sides to releasing music that require you to have thick skin. I got on SubmitHub a week ago to start sending out my single to blogs and radio stations. When I went to my account, I saw all the rejections I ever got for previous releases collected in my feed. It was disheartening reading all the feedback I ever got, although none of it was particularly harsh, and I’ve heard from friends that SubmitHub can be outright brutal (so maybe I’m even lucky?). I submitted the song to a few blogs and then watched the rejections stream in over the 48 hours the portal sets as the deadline, without a single affirmative. When I joined Musosoup, the offers I got were paid, and I wondered if it was now a standard thing for musicians to pay for reviews and how ethical was this, really? (Thoughts?)

As the week progressed, I started feeling increasingly more incompetent, uncomfortable, and overwhelmed, wondering if my shaky relationship with social media was a reflection of whether I was a good musician, and if those SubmitHub bloggers had a point, calling my melodies anonymous. Then it was my birthday (I turned 22), and one of my friends said: “Billie Eilish was 16 when she became famous.”

“Releasing music should be fun. You should be excited!” my university tutor said, and I wondered when releasing music had ever been fun. Sharing music was fun – playing it live and seeing people’s reactions, feeling a part of a community, and playing a part in creating one. But releasing music digitally – the promotion, the endless emails, and the following rejections – had never quite carried the same appeal. So, why do we even bother?

I release music so I don’t feel like a fraud when I call myself a musician. I also hope some people will recognise themselves in my lyrics and feel less alone. I release music because maybe someone will care enough to let me know they want me to keep going. There are a lot of small reasons for why I keep doing it, and big ones, like wanting music to be a full-time career. And they make all the other stuff that scares the shit out of me worth it. But for everyone else who’s struggling with their music releases now: releasing music is not an ego trip. If anything, it destroys your self-esteem. But it is an act of bravery, and if it doesn’t go the way you want it to go… Well, at least you tried and you created something. And that’s what we live for, isn’t it?




For those of you who are interested in the new song, you can pre-save it here. I appreciate it so, so, so, so much.

albums-versus-playlists

Why You Should Be Listening to Albums Instead of Playlists

artist, music, songwriting

When my friends used to ask me to put music on over dinner, I always defaulted to a Spotify playlist. In the mornings, while taking a shower, I would often put on a singalong playlist, or the road trip one when I was in the car with my dad. I make my own playlists, too – songs to dance to, folky tunes that make you cry your heart out, new discoveries. I love playlists. But this hasn’t always been the case. I only got a Spotify account two years ago, but before that, I only ever listened to albums, apart from the occasional music video on Youtube.

I hadn’t noticed how much my listening pattern had changed until I was having coffee with a friend and he put on some music in the background. As I was listening to it, I realised it was all the same artist, and I thought to myself: “How boring.” Only an hour later, as I was walking down the street and listening to my ‘Bad Bitch Playlist’ (obviously), I realised what had occurred.

What was the point of musicians making albums anymore if other listeners reacted the way I did? Did they? Or was I an anomaly? But talking to other friends, I realised most of us didn’t listen to albums anymore, apart from, maybe, some albums we had grown up with and didn’t know how to listen to differently.

I went back to that friend for another coffee, and, while putting on another album, he said: “I never listen to albums on shuffle. It had taken me weeks to figure out what order to put the songs in on my own album. They’re meant to be in a certain sequence.” It’s true. Frank Zappa’s Joe’s Garage would sound ridiculous on shuffle. The transitions between the songs on Kate Tempest’s The Book of Traps and Lessons wouldn’t sound nearly as smooth. For any musician I listened to, there was a thought process behind the tracklist.

That hadn’t answered my question, though. Why did we still bother making albums? And what was the benefit of listening to an album over a playlist?

I had always been the type of person who would become obsessed with a certain album and listen to it until it made me sick. I got to know the artist behind it, their inner world, by spending time with them and only them for the duration of the ten, twelve, sixteen tracks on their LP. Now, I was the person who listened to a mishmash of different songs, forgot artists’ names, and only vaguely knew what a certain lyric meant in whichever song. I wasn’t diving deep into music anymore, it felt more like window shopping. I wanted to learn to listen to albums again.

I started with Josephine Foster’s I’m a Dreamer. Listening to an album again felt like watching an arthouse film after binge-watching a Netflix show. My attention span was not trained for such a sustained effort. I hated it and told my friend as much. But a week later, over breakfast and coffee, I listened to it again. Maybe the combination of a mellow Sunday morning and Josephine’s voice was a good combination because I couldn’t stop listening. I felt like I was on a journey.

Now, I can’t listen to playlists anymore. It feels like a job half-done. I don’t get to know an artist by only hearing one song. I listen to playlists to find new artists I want to hear more of, but that’s different from never stopping to find out more about specific musicians at all. That’s why albums remain important. A single doesn’t tell the story of an artist. It’s the elevator pitch, the business card. To get to know an artist, to know what they’re worth, what message they’re trying to convey, what they sound like when they’re not trying to get on the radio, you need to listen to the album.

Since I started listening to albums again, I started remembering the names of the musicians I listen to. Not only that, I started listening to more music. Knowing more about the people I listened to, I started feeling more in control, and less like I was being spoonfed songs by Spotify. I became more curious and adventurous in my listening instead of relying solely on the Discover Weekly playlist. Do yourself a favour and listen to an album today. And if you catch yourself thinking how boring it is, keep listening.